Challenge
Coca-Cola was looking for ways that they could give back and spread holiday feeling at the local community level all across the country. What experience would get people out, celebrating the holidays with the brand while putting big smiles on their faces? Our job was to create a holiday program that would help Coke connect with communities on a local level during the holidays.
Solution
We brought one of the most iconic symbols of the holidays to life. This holiday season, we found a new way to bring Santa and the holidays to local communities across the country. Leveraging the iconic Coca-Cola holiday delivery truck, driven by none other than Santa Claus himself, families could enjoy the excitement of the holidays (safely) by exploring dream-like snow globe photo installations and a chance to snap a photo with the big guy himself.
Like what you see?
Why not take a look at a few of our other projects.
