Challenge
Cutwater is a bar quality cocktail in a can, and for their break out year they needed consumers to know that whenever and wherever the occasion called for a cocktail, Cutwater was there for them. So we got out there and created an experiential platform designed to drive premium, elevated experiences to get Cutwater cans in hands, opening the bar wherever, whenever consumers are.
Solution
Welcome to the cocktail bar. A toolkit tiered approach to engaging with consumers across music and sports properties that created a premium environment that reflected the product being served. From MLB All Star games and Super Bowls to high profile music festivals, we rolled out our Cocktail Bar toolkit all summer long and created the experiential strategy that allowed sales teams nationwide to quickly and easily roll out premium Cutwater experiences designed to fit all budget sizes.
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