Challenge
Its often a challenge to launch a new brand, but it becomes even more challenging to launch a new brand, in a new category in a newly legalized industry. Our Job was to drive full funnel performance for everie, a portfolio of CBD infused beverages.
Solution
Our strategy leveraged the biggest differentiator of the category, that beverages make CBD more enjoyable and approachable. We brought the brand to life through beautiful occasion-based imagery, enticing pour shots over ice and steaming cups of tea. Something other CBD products just can’t do. We married this with the brands differentiator of having the most high quality CBD, ensuring the brand was reliable and consistent every (everie) time. This 360 strategic approach helped us achieve the status of #1 CBD beverage brand in the country.
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