OUR ROLE - XM
Challenge
Super Bowl is one of the most talked about events in marketing each year and with Super Bowl LVIII being held in Las Vegas, Michelob Ultra had the ambition to be the most talked about brand event.
Solution
For Super Bowl LVIII Weekend in Vegas, Michelob ULTRA took over the largest Top Golf in the USA. The event was called the ULTRA Country Club and it sought to take down the stuffy traditions of the old country clubs, creating a night of music, movement and fun. The star-studded event featured performances by Lil Wayne, T-Pain and Alesso, and a celeb golf shootout with Shaq, Martha Stewart and more. It was the most talked about brand event all Super Bowl weekend long.
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