CASE STUDY

Microsoft Brand Love

OUR ROLE - Experiential

Challenge

Microsoft’s incredible hardware and software solutions don’t get the love they deserve. MS asked us to build brand love for their North American audience by showing the power and potential of Office365, Microsoft Surface and emerging technology Microsoft Co-Pilot.

BudLight
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BudLight

Solution

Salt identified the power in the idea of Everyday Amazing: true stories of the millions of untold incredible possibilities Microsoft creates in the background of everyday life that become seamless, unnoticed experiences.


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