Challenge
The summer is a cluttered time as it relates to alcoholic beverage marketing, and Jacob’s Creek needed to punch above its weight in order to make a splash during this very important season. Our job was to think about a way to create relevancy all summer long with a brand act that would help generate both excitement and buzz for the brand.
Solution
This summer we wanted to reward friends with more than just great tasting wine. This summer, the drops are more than just crisp Moscato or Pinot Grigio, our drops are a collection of highly desirable experiences for you and your friends. To achieve this we created a summer long lottery that allowed for consumers to win incredible experiences weekly to help enhance their summer. We launched the national Program with a Summer Drops balloon parade, being captured by key editorial blogs and influencers generating a wave of $120k+ entrants into our lottery, keeping the brand top of mind all summer long.
Like what you see?
Why not take a look at a few of our other projects.
