Bite into Comfort
Challenge
How do we find a creative way for us to use our Kraft-Heinz products to inspire our target audience to rethink breakfast meal routine and try something new. Our job was to develop a breakfast scale platform that promotes and inspires shoppers with the portfolio of Kraft Heinz products.
Strategy and Solutions
When mornings are busy, we look to familiar, predictable foods for a moment of comfort. To remind consumers the comfort of line up of Kraft Heinz products can bring to their mornings, we wanted to bring comfort to the uncomfortable daily moments through direct & adjacent touchpoints online & offline that align Kraft with comfort and drive conversion with our audience. Through a custom breakfast menu that we brought to life in store, through experiential, disruptive media such as Spotify playlists we drove significant consideration and sales for the focus brands.
2023 Quebec Specific Omni Scale Program
Challenge
Kraft Heinz has a portfolio of products that elevate every barbeque across Canada. The reality is that barbeque looks different in Quebec and required its own exclusive program that would effectively position Kraft Heinz as a central part of the Quebec barbeque occasion. In 2023, we set out to drive cultural relevancy and conversion in the Quebec market by leveraging authentic and trusted local voices and creating locally inspired recipes for uniquely Quebecois occasions.
Strategy and Solutions
Welcome to the Kraft Heinz 5 à 7. A campaign in which Kraft Heinz asked Quebec consumers to reimagine their usual 5 à 7 and connect with friends and family at home over a BBQ-themed occasion. How? Through an omnichannel program that engaged Quebec shoppers with exclusive recipes and food hacks developed by Quebecois chef creators and influencers, disruptive POS and digital integration across key moments during the summer.
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